Instagram Posts Are Now Showing Up on Google: What This Means for Your Brand

Have you heard the news? Instagram posts are now showing up in Google search results.

I tested it myself. I Googled “Instagram” and “Anna Spencer Creative Media & Design” and guess what? A majority of what came up was directly from my Instagram account – my posts, my reels, my content.

This is HUGE for anyone looking to build their brand.

Here’s why:

✅ Your Instagram content is no longer limited to your followers.
People searching your name, business, or services on Google can see your posts before they ever visit your profile.

✅ Instagram is now part of your SEO strategy.
Your posts can drive traffic not just within the app, but also directly from Google search results. That means what you post can help build your authority, visibility, and discoverability.

✅ Your brand consistency matters more than ever.
If someone searches you and sees your Instagram posts at the top, what story are you telling? Do your posts reflect your expertise, your offers, your values, and your voice?

✅ It’s FREE extra reach.
This change is like Google giving your business a bonus billboard – if you’re posting consistently and strategically.

What should you do next?

• Post content that clearly states who you are and what you offer

• Use relevant keywords and location tags

• Treat your Instagram like a mini-website: optimized, strategic, and brand-aligned

Your Instagram is no longer just for your followers. It’s a powerful piece of your online presence that can help you get found, build trust, and grow your business.

If you’re ready to get strategic with your Instagram to leverage this change, let’s connect. This is the perfect time to strengthen your digital foundation and show up with confidence.