5 Easy Last-Minute Holiday Social Media Tips for Small Business Owners

The holidays can sneak up fast — and if you’re a small business owner, you might be realizing it’s go time for some festive promotion. The good news? You don’t need a complicated campaign or weeks of planning to make an impact. A few simple, authentic posts can help you connect with customers and boost sales before the season wraps up.

Here are five easy, last-minute social media tips to help you get in the holiday spirit and make the most of this busy season.

1. Post a Holiday Offer — Even a Simple One

You don’t need to design a big campaign or hire a graphic designer. Just post a quick update offering something special for the holidays:

• Free gift wrapping

• 10% off a favorite item

• A “buy one, get one half-off” deal

Keep it short, festive, and urgent. Add emojis or a cozy holiday image to grab attention, and post it today — people are looking for quick, easy ways to shop local and support small businesses.

2. Show What’s Gift-Worthy

People love being told what to buy (in the nicest way). Snap a few quick photos or short videos of your products or services that would make great gifts. Add captions like:

• “Perfect for teachers and neighbors!”

• “A little self-care gift for you!”

• “Stocking stuffer approved!”

If you offer services — like photography, beauty, home cleaning, or fitness — highlight your gift cards or packages as easy last-minute options.

3. Share a Heartfelt Message

Not every post has to sell. Take a moment to thank your customers and community:

“We’re so grateful for your support this year. Wishing you all the joy and magic of the holidays!”

This kind of post builds genuine connection and reminds followers that there’s a real person (you!) behind the business.

4. Add Holiday Flair to Your Profile

A few quick tweaks can make your social media pages feel festive and up-to-date:

• Add a holiday emoji or message to your bio (e.g., “🎄Shop Holiday Favorites” or “🎄Gift cards available!”).

• Update your cover photo or banner with something seasonal.

• Post your holiday hours in your highlights or pinned post.

It shows your business is active and in the spirit — even if you’re keeping things simple.

5. Use Stories for Real-Time Updates

Stories are your best friend for last-minute content. Share behind-the-scenes moments — like wrapping orders, decorating your space, or highlighting customer favorites. You can even post a countdown sticker for a sale, giveaway, or holiday deadline.

Stories don’t have to be perfect — they just need to be real and current.

Final Thoughts

Even if you’re running behind this holiday season, you can still make your social media shine. Focus on connection, gratitude, and showing up authentically — your customers will feel it.

So grab your phone, sprinkle in some sparkle, and post away. You’ve got this!