Don't Miss Black Friday

As the holiday season approaches, businesses are gearing up for the biggest shopping day of the year—Black Friday. In the digital age, an effective social media marketing strategy is essential for maximizing your Black Friday sales. Here are some key tips to help your brand stand out in the crowded online marketplace.

• Create a Buzz with Teasers

  Start building anticipation well before Black Friday by teasing your audience with sneak peeks of your exclusive deals and offers. Utilize visually appealing graphics and engaging captions to pique interest and generate excitement.

• Optimize Your Social Profiles

  Ensure that your social media profiles are optimized for the holiday season. Update profile and cover photos with Black Friday-themed visuals, and include relevant keywords and hashtags to enhance discoverability.

• Countdowns and Timely Reminders

  Leverage the power of countdowns to create a sense of urgency. Regularly remind your followers about the approaching Black Friday deals, emphasizing limited-time offers to encourage prompt action.

• Engage with Your Audience

  Foster a sense of community by actively engaging with your audience. Respond promptly to comments and messages, encourage user-generated content, and run interactive polls or contests to keep your followers involved.

• Utilize Hashtags Strategically

  Develop a unique and memorable hashtag for your Black Friday campaign. Encourage followers to use it when sharing their purchases or engaging with your content. This not only increases visibility but also creates a sense of community.

• Post-Black Friday Follow-Up

Don't let the momentum fizzle out after Black Friday. Follow up with your audience through social media to express gratitude, share success stories, and promote any remaining deals or upcoming promotions for the holiday season.

Black Friday presents a massive opportunity for businesses to boost sales and engage with their audience on social media. By implementing these social media marketing tips, you can navigate the bustling online landscape and make a lasting impact this holiday season. Happy selling!

Countdown to Small Business Saturday

Small Business Saturday is a great opportunity for your small businesses to boost visibility and attract new and current customers. Check out these social media marketing tips for Small Business Saturday:

• Countdown Posts: Start a countdown on social media platforms to build anticipation and remind your audience about the upcoming Small Business Saturday.

• Promote Special Offers: Advertise exclusive deals or discounts for Small Business Saturday to attract more customers.

• Engage with Your Audience: Encourage followers to share their favorite products or experiences with your business and respond to their comments.

• Collaborate with Other Local Businesses: Partner with other local businesses for cross-promotion. Share each other's posts to expand reach.

• Showcase Unique Products/Services: Highlight specific products or services that make your business stand out. Use visuals to make these offerings more appealing.

• Create Compelling Visual Content: Use high-quality images and graphics to make your posts visually appealing. Visual content tends to perform better on social media.

• Share Behind-the-Scenes Content: Give your audience a peek behind the scenes of your business to humanize your brand and build a connection with customers.

• Host Contests and Giveaways: Organize a contest or giveaway to encourage engagement and create excitement around your Small Business Saturday promotions.

• Use these hashtags #smallbusinesssaturday #shoplocal #shopsmall #supportlocal

Remember to analyze the performance of your social media efforts after Small Business Saturday to gather insights and improve your future marketing strategies.

Consistency is Key

Make sure your social media is working for you!

Start the work week with a plan—AND stick to it! Consistency is KEY!

• I begin each work week with a goal for every client. Sometimes the goal centers around an upcoming event, other times it’s all about an ongoing campaign, and sometimes it’s strictly increasing brand awareness. Whatever the goal, I write it down…this not only helps keep it top of mind but also holds me accountable.

• Following goal setting, it’s important to have a plan. Analytics is a good starting point. Reviewing the numbers helps us to determine not only what types of posts are engaging our audience, but also what time of day to post. Stop guessing and let the numbers do their job!

• Now that I’ve determined what type of post and when to post, I begin the graphic design process. Don’t get trapped here! And I say “trapped,” because so many in the industry wear themselves out trying to create a new graphic design image for every day of the week. It’s ok to repeat a post AND use the same graphic. In my book, this also qualifies as consistency. For example, when a social media user comes across the same post it starts to resonate with them. They begin to recognize the branding, they become familiar with the event, and they recognize the campaign. All good stuff!

• Now it’s time for my favorite part! Call me a nerd, but I love scheduling posts. Plus, today there are so many different apps designed to make this process super easy and dare I say fun! I rely on MetaBusiness, Buffer, and Hootsuite to help me organize and schedule posts every day. These apps (and many more) can also help you schedule stories as well.

Building this process into your workweek will help free up time for creative social media strategy planning sessions and allows you to connect with current and potential clients. Do your planning at the beginning of the week and check to make sure everything is posting according to schedule. Planning early also ensures there’s enough time during the week for troubleshooting and unplanned events.

Stay consistent, my friends.