AI Can Build a Website. But Should It Build YOUR Website?
No offense, AI, but your Small Business still needs a Website Designer.
Let’s get something out of the way: I like AI. I use AI in my business. It helps me brainstorm, organize ideas, research topics and work more efficiently. And yes, AI website builders can create a website surprisingly quickly.
But here’s the thing: A website is more than a collection of pretty pages.
For a small business, your website needs to communicate who you are, what you do, who you serve and—most importantly—what you want visitors to do next. That’s where a human website designer still brings something important to the table.
AI Can Build a Website. But Can It Build YOUR Website?
AI website builders are appealing for obvious reasons. You answer a few questions, choose a style, and—voila!—you have a website. That can be a great starting point. But the result can also feel…generic. The words might sound like they could belong to any business in your industry. The layout may look polished but fail to guide visitors to purchase, book a consultation, or contact you. A professional website designer looks beyond the design itself.
I’m asking questions like:
Who is your ideal customer?
What problem are you solving for them?
What makes your business different?
What information does a potential customer need before contacting you?
What action do you want visitors to take?
How can we make your website easier to navigate?
How should your website support your marketing and social media?
What needs to be on the page for Google to understand what you do?
That’s strategy—not just website generation.
The Biggest Difference? Someone Is Thinking About Your Business.
When you use an AI website builder, you are still the strategist, copywriter, editor, designer and project manager.
The AI can help you create the pieces. But someone still needs to decide what those pieces should be. And if you're a small business owner, that's often the problem. You don't necessarily need another project on your to-do list.
You need someone who can take what you know about your business and turn it into a website that makes sense to the people you're trying to reach. That's what a good website designer does.
You Don't Need a Huge Website.
This is another misconception I see all the time. Small businesses don't necessarily need 15 pages, a complicated navigation menu and a website that takes months to build. Sometimes you need one really good page.
A well-written, strategically designed one-page website can tell people:
Here's who I am.
Here's what I do.
Here's who I help.
Here's why you should work with me.
Here's how to get started.
That's enough to give a potential customer confidence and a clear next step.
And that's exactly why I created my One Day, One Page Website.
One Day. One Page. One Less Thing on Your To-Do List.
If you've been putting off your website because you don't have the time, don't know where to start or don't want to spend months working on it, my One Day, One Page Website may be the solution.
For $600, we'll start with a 30-minute consultation so I can learn about your business, your audience and your goals.
Then I'll create a custom Squarespace website designed specifically for you—including a long-form home page, responsive design and the essential legal pages.
And because I believe you should be able to manage your own website after launch, I also create custom training videos so you know how to make updates yourself.
No giant website project.
No wrestling with WordPress.
No spending your entire weekend trying to make an AI-generated website sound like you.
Just one strategically designed page that gives your business a professional online home.
AI is a great tool.
But your business isn't generic.
Your website shouldn't be either.
Ready to finally get your website done? Let's talk.
